Artificial intelligence changes all spheres of our lives: the contest between Deepseek and ChatGPT, scandals about AI-generated pictures, etc. What about AI in iGaming? We’re going to discuss the most important topics about using AI.

Personalisation

Nowadays players expect an individual approach. They seek special offers and adaptation of the platform. And AI plays a key role in providing with such experience. Algorithms analyse users’ behaviour, their preferences, activity time, history of games and bets. And based on this data it gives to the players right bonuses, offers to play and promotions.

It’s possible thanks to Big Data technologies we’ve implemented to our platform. The system collects all data: from clicks and to the best amount. Then this data is being analysed to find patterns. In the end each player gets the right bonus. 

The aim of using personalisation is to increase the retention rate, LTV and, consequently, GGR and ROI. 

Responsible iGaming

To comply with all regulations especially in countries such as Canada and EU Member States, operators must implement features for responsible gambling. AI solves these problems these days. The analysis of behaviour helps to identify potentially harmful obsession with gambling. It is automatically looking for disturbing signals, for instance, increase of sum in bets or extremely a lot time spent on a platform. 

When these signals are found the platform offers to a player to have a break, set the limits for time or deposits and use the mechanism of self-exclusion. 

Fraud identification

Big Data analysis helps to find and effectively struggle with fraudulent activities. It uses known patterns which are used to do money laundering or cheat with games. Also, AI is always in search for suspicious transactions. If the activity looks not normal for a user, such as many same bets, an increase in the amount of a gamble, it gets blocked to secure the platform and other players.

Analysis and forecasting

AI is a way for operators to effectively predict the future. Thanks to the system’s ability to work with huge amounts of data it can identify hidden patterns which help to predict users’ actions. The AI has access to old data and history of players’ behaviour. Using it gives the possibility to find the same patterns in current players and get signs about future actions. 

Using this technology helps to reduce the amount of players leaving by 20%. As the operator has information about players’ will to get up playing and their preferences, the right bonuses could be offered at the right time. 

AI is not just a new trendy feature. It’s an effective instrument to increase your business’ revenue. We help iGaming businesses to achieve a new level. We work across the world and provide you with a ready-to-go platform in just 2 months. Book a demo with our team.