Job description
Responsibilities:
- Development and implementation of marketing strategy for a 1-3 year perspective. The strategy includes markets, products, brands, competitors, audiences, segments, attraction channels, funnels, communication channels, and differentiation
- Managing acquisition and retention teams, in total 30+ people
- Development and implementation of an annual tactical plan for key areas: brand awareness, acquisition, retention
- Development and implementation of the marketing research and business experiments methodology
- Marketing budget formulation
- Building and development of the marketing team
- Dealing with marketing team motivation (both tangible and non-tangible) and engagement
- Setting and supervising the implementation of goals using the OKR approach
- Market research, competitive environment analysis, search, and implementation of growing points
- Managing brands, risks, acquisition channels
- Management of marketing reporting
Requirements:
- 5+ years in Digital marketing
- Strong understanding of the High Risk industry and experience in the Gambling company
- Experience with international markets
- Team management: hiring, motivation, evaluation, setting goals and objectives
- Analytical skills: ability to analyze data and measure the effectiveness of marketing campaigns
- Flexibility and adaptability: ability to make decisions decisions in a rapidly changing environment and industry
- Critical thinking and strong leadership skills
We offer:
- The ability to work from anywhere in the world
- Training coursers and programs and opportunities for your career growth and development
- Corporate English
- International conferences and active networking
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