LTV is one of key parameters showing the effectiveness of the business. The higher is LTV, the more profitable your company is. It’s important to retain players and keep them active during the whole period of  interactions with a platform.  … Continue reading →

All operators face the same dilemma: Should they build their own platform and maintain it, or turn to a provider for a ready-made solution? This decision defines the future success of the business — from which games will be available … Continue reading →

The American iGaming business is rapidly growing and developing due to the fact that some states have recently legalised online gambling. But there’re many tricky issues with the market because it’s a new GEO and, additionally, regulations are different from … Continue reading →

Artificial intelligence changes all spheres of our lives: the contest between Deepseek and ChatGPT, scandals about AI-generated pictures, etc. What about AI in iGaming? We’re going to discuss the most important topics about using AI. Personalisation Nowadays players expect an … Continue reading →

The iGaming industry is developing extremely rapidly these days. Increase in legalisation, the growth of interest and new technologies provide for the industry an ideal background. Today we decided to have a look in the near future and predict which … Continue reading →

Launching an online casino is a complex process that requires careful planning and strategic decisions. However, many operators make critical mistakes that hinder their success from the start. Two of the most common pitfalls are choosing the wrong platform and … Continue reading →

Modern online casinos are no longer just about the games. They’re about creating an engaging platform and offering a complete product that captivates users. Online casinos are becoming a form of entertainment and leisure. Simple games and free spins are … Continue reading →

2024 is coming to a close, and we’ve prepared an overview of the main changes in legislation and compiled forecasts and trends for 2025. If you’re planning to launch your brand or enter new GEOs in 2025, check out our … Continue reading →

Retaining players on a platform for the long term, rather than just 2-3 weeks, is far more cost-effective than constantly attracting new ones. By improving your platform once and implementing certain changes, you can save a significant amount of marketing … Continue reading →

Looking for a new GEO with massive player potential? Consider the countries of Asia. Betting and gambling are immensely popular, and regulations are evolving to create a more favorable environment for operators. Why Enter the Asian Market? High Demand Betting … Continue reading →