So, you’ve decided it’s time to scale and expand into new markets. But where to start? What are the potential pitfalls? And what solutions should you choose for new GEOs?

Steps for expanding into new GEOs in the casino and sportsbooks

• Market research.

Start from deep study of the country. How developed and popular is the gambling industry? What are the income levels and issues faced by the local population? Don’t forget to review licensing rules and local legislation and dive into the tax regulations.

•  Understand the country’s specific characteristics. 

We recommend using the PESTEL method for analyzing new GEOs. This will allow you to study the political, cultural, and economic landscape of the country while ensuring you don’t miss any important local factors.

• Obtaining a license and business registration

One of the most labor-intensive processes is obtaining a license. We’ve already discussed which countries have the most favorable laws for launching an iGaming business. Therefore, when expanding into new markets, thoroughly study all legal nuances and details to ensure that you won’t lose your license or investments.

• Technical limitations

Expanding into new GEOs always comes with platform adaptation. You need more than just new languages. It is also about integration of additional payment methods, content localization, and region-specific games. Offers, and bonuses need to be added. Cultural adaptation is essential for success, and it is possible with our highly flexible bonus and characters engine. You can customize bonuses, levels, platform view and characters. 

• Marketing strategy

Developing a marketing strategy is closely tied to understanding the country. As gambling and betting advertisements are regulated differently across various countries, it’s important to examine the local advertising rules. To promote your platform effectively you need to immerse yourself in the cultural context. Create authentic memes, videos, and work with local influencers. This will ensure your marketing strategy is successful.

• Local language support

Don’t forget about users’ comfort: chat and call-center support remain critical in your business. Ensure that users in new countries will be able to receive consultations in their native language after launching the platform.

Licensing for new country markets

Once you’ve decided it’s time to enter a new market, carefully investigate the licensing opportunities for these GEOs. Pay special attention to the complexity and timelines of obtaining a license. Which countries are most popular for obtaining licenses?

• Anjouan: If you plan to enter the African and Asian markets, consider this island. The licensing process is incredibly simple, making Anjouan a great choice for operators. It’s an excellent option for launching an MVP in new GEOs.
• Colombia: If you’re expanding into Latin America, Colombia is the most popular choice. It was the first country in Latin America to legalize gambling, so that it has clear and established licensing rules.
• Malta and Curacao: If you’re targeting the EU and the UK markets, these two countries should be your focus. While licensing is more complex and expensive with stricter operator conditions, the market size is incomparable to that of Latin America or Africa.

Our clients receive not only technical support but also consultations and assistance with obtaining licenses. We collaborate with several partners to help with licensing in various countries.

Payment methods

One of the most crucial aspects of developing your business in new countries is adapting payment systems. Take into account the local market’s specifics: many countries have their own payment systems. Integrating local payment methods increases both the number and loyalty of players, which leads to more repeat deposits.

This is why we offer such a wide range of payment methods. We collaborate with Corefy, which provides access to over 450 payment methods worldwide. If you have specific requests, we can also integrate a payment system of your choice onto the platform or even connect your own.

Expanding into new markets is a labor-intensive process that requires time and effort. We know how to make it easier and less risky for you. Ready to conquer the world of iGaming with WinTech? Register for a demo!