The iGaming industry is developing extremely rapidly these days. Increase in legalisation, the growth of interest and new technologies provide for the industry an ideal background. Today we decided to have a look in the near future and predict which technologies will dominate in 2 years.

AI: personalisation and security

AI already is driving important business processes but its role is just going to increase. It is believed that the AI market for iGaming will have reached $2.5 billion by 2026. It helps with personalisation of players’ experience. With its help you can create personalised offers in real time. It increases players’ engagement and LTV.

The second big benefit of using AI is fraud detection. Nowadays fraudulent activity on a platform won’t be unnoticed. AI finds all potentially dangerous actions and notifies the operator.

Blockchain and Cryptocurrence

About 20% of all transactions in casinos and sportsbooks are held via blockchain. Transactions are faster, cheaper and independent of geopolitics. Also, it gives transparency and fairness to casinos. And trust of players is crucial now. 

Live casinos

Now live casinos and real-time betting has reached its peak in popularity. It means the necessity of making this experience seamless for operators. It’s crucial to provide TV-like experience and high-definition streams to retain players and stay competitive. 

Big Data and predictive analytics

With a combination of AI this instrument gives huge opportunities to operators. It’s a powerful instrument to predict players’ behaviour and give the right offers at the right time. It’s possible because of precise segmentation. Moreover, it’s a way to retain players who want to leave the platform. Create bonuses specifically for them and they will continue playing.

That’s the key feature our team is actively improving now. Request a demo and check.